The Majority Group was built on a simple truth: the most original fashion in the world isn’t being made by the brands with the biggest budgets, it’s being built by founders rooted in identity, culture, and community. Despite not dominating (paid-for) headlines, they are the origins of influence.
So we started documenting it.
What began as a search for brands that felt like us has become a global archive of founder interviews, cultural analysis, and real-world playbooks: a living syllabus for anyone building the future of fashion. The Majority Group exists to shift purchasing power toward brands that better represent us by amplifying the people shaping what comes next.
Our ecosystem is intentionally looped:
The Style as Identity podcast
Longform founder interviews across 15+ countries, opening the door to an industry that was never designed to be transparent. Every episode is a masterclass in what it really takes to build a brand within your vision, values, and vibes.
The canon
A growing body of insights, strategies, and precedents, the textbook tomorrow’s fashion founders will study, because no one else is teaching how to build a brand without erasing yourself.
Capital & counsel
Advisory, syndicate access, and platform support for the values-aligned companies proving that creative integrity and commercial success aren’t opposites.
The proof is in the roster: House of Aama. Carla Fernández. Bhavya Ramesh. Savant Studios. Nazzal Studios. Someone Somewhere. Dendezeiro. These are not “alternatives” to the industry, they’re building the version of it we’ve been waiting for.
The Majority Group was founded by Lola Catero, a multi-hyphenate with a résumé at the intersection of fashion, culture, equity, and technology. As a Forbes-published author, brand and marketing advisor for the Tory Burch Foundation, guest expert on platforms like the Deep Feed podcast, and styling credits on the web series Boys Club, she doesn’t follow a linear path, she builds ecosystems that mirror how things really work.
And The Majority Group is bigger than one person. It’s a collective effort to re-write who gets resourced, represented, and remembered.
If you’re building a brand that reflects the world as it is, and as it could be, you already belong here.
